The wild flowers have been sown in a broad strip around the field, leaving the grassy centre for the seabirds to roost and feed on at high tide.
Just about everyone who walked past today stopped to take a photograph.
Corn marigold Chrysanthemum segetum, also known in some parts of the country as 'gold', was once a very common cornfield weed but has been eliminated from most agricultural land by the intensive use of herbicides. It does have a persistent seed bank in the soil because the seeds have a long viability period, and I have seen it grow naturally near Durham city in disturbed soil, long before it was a fashionable component of cornfield wild flower seed mixtures like the one that would have been used for this display.
The flower is an excellent source of pollen for late summer insects like hoverflies and when it's sown in the way that it's been used here it produces a stop-you-in- your-tracks display. Good for wildlife, good for people and, I suspect, a very economical way to produce a wonderful floral display at minimum cost to the local council taxpayer.
For a couple more examples of deliberately planted wild flower displays, click here and here.